Andy Rubin, the co-creator of this Android cell phone operating system, has established a new firm known as Essential Products to market a high-end smartphone along with a house helper apparatus. Palo Alto-based Essential stated the new Essential Phone includes an edge-to-edge display, a titanium-and-ceramic situation and double cameras. The cost pits it from high-end smartphones such as Apple Inc's iPhone along with Samsung's Galaxy S8.
Essential also started a household assistant named Home that looks to be an angled hockey puck using a display. The apparatus will compete against the Amazon.com Echo along with Alphabet's Google Home speaker, which are powered by the Alexa as well as the Google Assistant voice providers respectively. Essential supported the Home apparatus will let the user choose between Alexa, Google Assistant or Siri. It wasn't immediately clear how Siri would be accessible on Essential. While Amazon and Google have released the applications required to embed their assistants on devices they don't make, Apple hasn't done so.
Essential declined to elaborate on how it plans to market Siri on the apparatus, and Apple declined to comment. The Essential Home has a page from Apple's solitude play publication. Like an iPhone, the Home will perform a lot of the processing for image and voice recognition on the unit itself instead of sending data to remote servers.
Essential also stated the Home device will communicate with appliances like lighting and thermostats straight over the house network, rather than sending data to remote servers. Apple's HomeKit system requires similar approach. Rubin, Essential's CEO, co-founded Android and offered it to Google from 2005. He conducted Google's mobile efforts until 2013 before a short stint running the firm's robotics division. He abandoned Google in 2014 to concentrate on starting hardware businesses.
Investors in Essential include Chinese technology business Tencent Holdings, iPhone contract producer Foxconn , Redpoint Ventures and Altimeter Capital. Essential plans to announce a new ship date for the devices within the upcoming few weeks. The company did not say whether it planned to market the telephone directly to clients on the internet or in physical shops. Essential for the first time shown its employees on its site, list Wolfgang Muller as head of channel sales. Muller previously ran North American retail operations for phone manufacturer HTC, based on some LinkedIn profile, suggesting that Essential plans to sell telephones through retail stores, carriers or both.